A common mistake brands make is believing that planning a website design is sufficient to establish a steadfast online presence. A basic site that offers the fundamental information about the firm is not adequate for highlighting your brand awareness in the virtual world.
To gain success, a website has to incorporate SEO strategies. It should be the centre of all online marketing plans. It should have a constant source of new and optimal elements of marketing activities & website design.
It is when these tactics are applied that websites show positive outcomes, not instantly, but in due course. The precept is that optimised websites are crucial for building an identity on the internet. We now consider the fundamental element of a robust site – the design.
The Critical Importance of Website Design
First things first – an excellently designed website can either catapult a business to great heights or bring it down significantly in search results.
Why?
Because the structure and blueprint of it can impact the manner in which customers and clients perceive the company.
For example, a site that has an eye-catching outline with exceptional user interface will assist in the conversion of potential customers into buying consumers. A website that offers poor user experience will cause loss of customers, business and revenue.
The Advantages of Great Web Design
Responsive website design may be a significant investment initially, but it gives a high return on your investment. It can produce a considerable profit for the long run. We now dive into how precisely a healthy website design can be beneficial to a brand.
- Great design makes navigation easy.
A few companies require a website with multiple pages and tabs. An awfully built site will lack a well-defined menu bar, which will make it hard for the viewer to reach their desired pages. On the other hand, a well thought out website will have a clearly defined navigation bar with a complete list of all the pages of the website. The menu bar assists the user in exploring the entire site, reaching the correct tab in minimal time and understanding it quickly.
Good design doesn’t just mean top-notch artistic images and stylish fonts on each page, but an overall interactive website that hooks the visitor and interests them to return to it.
- First-rate visuals develop user interest.
A custom ecommerce web design service demands well thought-out fonts. When these typographical details are carefully selected, they harmonise with other elements of the site and broadcast the right message across to the user.
For example, when a short and concise message is presented through the site. A reader is more likely to identify with such a website. Comparatively, when a web page is full of elements and visuals, it creates unnecessary clutters and the overall design looks messy.
Such disordered sites are harder to read which disinterest the user and more than likely ensure that there are no repeat visitors. As a result, they lower the chances of conversions considerably. An effective web design will build interest in the user by streamlining the content with the visual elements and adding enough empty spaces to give the user’s eyes a break.
- Top-notch design affects SEO ranking.
When the visible areas of a site are organised correctly, it affects the search engine optimisation.
How?
When search engines crawl the world wide web, they look for keywords, and when the keywords are placed precisely, they get a higher ranking.
One trick for accurate keyword placement is based on reading patterns. Humans tend to read everything like a book. They start from the top left corner then move towards the right and then downwards.
An efficiently designed web page would read in a similar manner. In the left upper section will be the most vital data about the brand, including the related keyword. This will relay the message of the company to the user at the first eye contact and improve ranking as it is a SEO best practice.
- Remarkable design brings uniformity.
The goal of marketing is to increase brand recall, and the one sure fire way to do it is by adding the logo to every piece of communication. The same logic applies to websites!
Great web design will incorporate the logo of the brand on every page, pop-up, and window. The consistency guarantees that the target audience spots your brand no matter the medium and is easily able to recognise your brand.
If a webpage lacks the logo or there is a minor change in the visual, it can build up confusion and distract the viewer, potentially losing trust. Such poor designs can project an image that implies there is something off the mark with the company.
It is all about customer engagement!
The design of a web page is all about engaging the user. From the layout to the font, exceptional planning makes the website appealing for visitors which, in turn, motivates them to explore more. The trick is to make the site appear beautiful to the eye of the user because it is the first step to engagement, while also ensuring it maintains good SEO practices.
In conclusion, having a website that is accessible to the reader should not be the end goal. The objective is to build designs that are user-friendly, appealing and welcoming. The aim is to construct an online atmosphere using the site where information can be gained at any point. Read more here about WordPress and how to build your dream website in a short period of time and from scratch
Not only is this effective in converting visitors to customers, but also able to attract more visitors using proper SEO practices.
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